Bed Bugs CSS ZenGarden Assignment

Mobile 

Webpage

What We Learned & Changes to be Make

Overall Feedback

• Bigger graphics on bed bu page 
• Add based out of Columbus, Ohio in content (contact us) 
• Change bed bug pictures, tone them down
• Pricing, make bigger/different color text 
• Make subtitles bigger

What we planned to change

• We are going to look for images than aren't as graphic as the ones we have, but still represent the service being offer. 
• Re-design the pricing layout/info 
• Re-design the text layout 
• Tittles 
• Subtitles 

Mobile Wireframe

Four Paws Identity Plan

As we reviewed and researched User Experience for Four Paws, we came up with a strategy that will hopefully help progress the identity of the company.

Business Name:

                The current name for the company is Four Paws K-9 Detection. The problem with this name is that it does not speak to their service of "Bed Bug Detection". For this reason, a slight change in the name makes part of our recommendations. We decided that Four Paws Bed Bug Detection was more suitable. We recognize that this change might cause some legal paperwork that our client might consider an inconvenience. 

Website Tagline:

            Tagline: The Premiere K-9 Bed Bug Detection Service

This tagline displays on their professionalism as well as their superiority to their competition. It also further explains what kind of service they offer. 

Logo:

The current logo doesn’t really display a bed bug service. If you look at all the competitors, they all have incorporated a bug related image in their design. Because the logo lacked any sense of Bed Bugs, we revamped the logo as follows:

URL/Domain:

Based on research and common themes from class, we concluded that the current URL was too long. We suggest one of the following:

·         Fourpawsdetection.com

·         Fourpawspest.com

·         Fourpawsbedbugs.com

Email:

We did not feel that any changes needed to be made to the email address. It’s simple enough and because there is a page that links straight to the email from the website, it is not as important to change it. Fourpawsk9@yahoo.com

Facebook:

They currently have a Facebook page, just as the change in the Business name, we suggest making the Facebook name the same as the suggested Business name.

Twitter:

Four Paws prides itself on being discreet. Based on this information, we feel that Four Paws would not necessarily benefit from having a Twitter page. If they decided to, it should only be used to give out quick-tips and discounts. Also, a simple twitter handle: @FourPawsDetection

YouTube:

Four Paws would really benefit from having a YouTube page. People like watching videos and they would be able to link videos to their website. Also, because their service is not well known, people would benefit from seeing Marley in action. A demonstration will help show people what Four Paws is about.

SITE WIREFRAME #2 WITH DESIGN

New FOUR PAWS Logo

Chase Visit Reflection

The visit to the JP Morgan Chase building was very impressive. I was overwhelmed by the size of the building and how they fit so many things within its walls. I thought some of the work space would be a little more open (like group meeting rooms), but once the set-up was explained, I understood. It was interested in seeing how important User Experience was to JP Morgan Chase, internally and externally.

    -Devin

Bug Zappers Web

One of the major takeaways I took from our class visit to Chase has to do with the relevance and implications of "culture. Our "tour guy/ladies" mentioned how designing for, and understanding user interface in a different culture than the one they constantly deal with -Western one- brings challenges and interesting learning experiences for them. An example was given on how the gesture of "thumbs-up" has a negative meaning in some Asian countries, whereas in the U.S is perfectly fine to implement this visual aid on logos, social media (i.e. Facebook "Like"), advertisement and so on. 

Also, as Devin, I was amazed by the building infrastructure, and the range of services that employees have available for them on site -Two cafeterias, nice coffee shop, shoe repair, dry cleaner, and of course an ATM!  

-Catalina 

SITE WIREFRAME #1

Social Media Plan

Due to the nature of our clients' business and the relevance that customers put on having a discrete service –based on our research- certain social media platforms can be seen as a waste of resources. As a result, if social media is not handle consciously  it might direct Four Paws to marketing initiatives that are not beneficial. 

Following, it is our analysis and recommendations of the most relevant social media platforms, and how our client should approach these online tools in order to create a positive impact for their business. 

YouTube

• Relevant
• Ability to communicate the purpose of their service
• Information and educational tool
• Show Marley getting a job done! 
• Connects our client to similar businesses, by showing related videos. Useful for benchmarking purposes. 
• Potential of getting customer feedback (Reviews) 

Facebook

• Not Relevant
• Not good for discretion
• Requires contant updates 

Twitter

• Not Relevant
• Who will follow Four Paws? 
• Updates - may be tedious and time consuming considering the theme of the business.

LinkedIn

• Relevant
• Show Kelly and Annie as professionals that can be trusted
• Networking that could benefit Four Paws

After presentation-Common themes

• Pricing too broad ...but can this push customers away? 
• Lack of visual aids that communicates the company service 
• Too much info/images about Marley
• Simple and easy to navigate site 

Things to focus on :

• Importance of being a women own business
• Image of an educational, caring, discrete service

Progress Presentation

User Experience Activities & Research

"Card Sorting", is a technique that is use as an input to the structure of a website or a product. For this class, our group wrote down the titles of the navigation tabs that we thought made sense and were appropriate for the user and also for our client (4Paws K9 Detection). Then, our "stack" of cards was given to a different group who re-arrange them as they thought the content should look like.
Our initial site structure was not significantly change by the other groups, however we got useful feedback, which will aid us  in creating our client's website prototype.

Image #1 shows the order that we picked. Then, image #2 shows the order that our classmates thought as adequate. Lastly, #3  belongs to a card sorting activity involving an outsider (Catalina's roommate).

1.

Bug Zapper's original website structure 

                                          2. 

We received feedback in regards to our "Benefits" navigation button.

                                                           3.  Classroom "outsider" outcome 

Angie (card sorting participant), chose to have seven navigation tabs.

She was somewhat confused with our "Marley info" & "Bed Bug Fear" titles. 

We will be discussing how to display this information in a more user-friendly

way. 

Website and Mobile Charter

Business Goals
Number one choice for bed bug detection; Top of Google list
Reach a wider audience
Make money

Web site Goals
Grab attention, deliver information
Consider other services
Easy to navigate to answer questions

Mobile Goals

For consumers to be able to use it

Look as close as possible to the normal website

Strip website to most important and frequent information

Web site Users Tasks- Things they want to accomplish
Basic Information - Contact Info
Services
What is the cost? Why would people pay this much? What's the value? How available?
Scheduling an Appointment

Mobile User Task Mobile- Things they want to accomplish

Scheduling

Basic Information

Questions/Facts

Services

Web site Differentiators/Opportunities
Prevent folks from going to many places; cost comparisons

Mobile Differenctiators/Opportunities

On-the-Go type of service; Convenient

Audience/Behavior

·         Residents

o   All ages - over 18-75
Women - Mothers - People with resposibility
Some Men
Go once compare and then come back

·         Business

o   Off campus Landlords
Office Managers
Potentially Hotels
Call Centers
Airports

Research Plan

Objective:  To conduct a research analysis and use the information gather to create a usable plan for increased traffic and discovery of the Four Paws Detection Service Website.

Primary Research: For our initial research, our group plans to conduct an online survey. We plan to have 30-50 participants taking the survey, and we will use these finding to create three personas that will categorize and organize the survey findings. The survey is expected to find out the following:

• ·         Demographic Info
• ·         Knowledge
• ·         Behavior
• ·         Desire/Wants/Needs
• ·         Motivations

Process: It will be a three-step process, as follows:

• ·         Discuss and create questions for the survey using surveymonkey.com
• ·         Allow at least 50 people to respond to the survey.
• ·         Analyze and discuss as a group the survey findings in order to create the best possible solutions for Four Paws Detection Website.

Survey Participants: The online survey will be given out as a link. The link will go on Facebook and Twitter. This method adds some randomness to our sample, removing bias of us picking people. We are targeting anyone who could be at risk for having bed bugs in their home (which could be anyone.) Social networks will allow us to achieve this.  

Link to survey:
http://www.surveymonkey.com/s/F8QPWWF