Sunday, October 21, 2012

Chase Visit Reflection

The visit to the JP Morgan Chase building was very impressive. I was overwhelmed by the size of the building and how they fit so many things within its walls. I thought some of the work space would be a little more open (like group meeting rooms), but once the set-up was explained, I understood. It was interested in seeing how important User Experience was to JP Morgan Chase, internally and externally.
    -Devin
Bug Zappers Web

One of the major takeaways I took from our class visit to Chase has to do with the relevance and implications of "culture. Our "tour guy/ladies" mentioned how designing for, and understanding user interface in a different culture than the one they constantly deal with -Western one- brings challenges and interesting learning experiences for them. An example was given on how the gesture of "thumbs-up" has a negative meaning in some Asian countries, whereas in the U.S is perfectly fine to implement this visual aid on logos, social media (i.e. Facebook "Like"), advertisement and so on. 
Also, as Devin, I was amazed by the building infrastructure, and the range of services that employees have available for them on site -Two cafeterias, nice coffee shop, shoe repair, dry cleaner, and of course an ATM!  

-Catalina 

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