Sunday, October 21, 2012

Four Paws Identity Plan


As we reviewed and researched User Experience for Four Paws, we came up with a strategy that will hopefully help progress the identity of the company.

Business Name:
                The current name for the company is Four Paws K-9 Detection. The problem with this name is that it does not speak to their service of "Bed Bug Detection". For this reason, a slight change in the name makes part of our recommendations. We decided that Four Paws Bed Bug Detection was more suitable. We recognize that this change might cause some legal paperwork that our client might consider an inconvenience. 

Website Tagline:
            Tagline: The Premiere K-9 Bed Bug Detection Service
This tagline displays on their professionalism as well as their superiority to their competition. It also further explains what kind of service they offer. 

Logo:
The current logo doesn’t really display a bed bug service. If you look at all the competitors, they all have incorporated a bug related image in their design. Because the logo lacked any sense of Bed Bugs, we revamped the logo as follows:



URL/Domain:
Based on research and common themes from class, we concluded that the current URL was too long. We suggest one of the following:
·         Fourpawsdetection.com
·         Fourpawspest.com
·         Fourpawsbedbugs.com

Email:
We did not feel that any changes needed to be made to the email address. It’s simple enough and because there is a page that links straight to the email from the website, it is not as important to change it. Fourpawsk9@yahoo.com

Facebook:
They currently have a Facebook page, just as the change in the Business name, we suggest making the Facebook name the same as the suggested Business name.

Twitter:
Four Paws prides itself on being discreet. Based on this information, we feel that Four Paws would not necessarily benefit from having a Twitter page. If they decided to, it should only be used to give out quick-tips and discounts. Also, a simple twitter handle: @FourPawsDetection

YouTube:
Four Paws would really benefit from having a YouTube page. People like watching videos and they would be able to link videos to their website. Also, because their service is not well known, people would benefit from seeing Marley in action. A demonstration will help show people what Four Paws is about.

SITE WIREFRAME #2 WITH DESIGN










New FOUR PAWS Logo


Chase Visit Reflection

The visit to the JP Morgan Chase building was very impressive. I was overwhelmed by the size of the building and how they fit so many things within its walls. I thought some of the work space would be a little more open (like group meeting rooms), but once the set-up was explained, I understood. It was interested in seeing how important User Experience was to JP Morgan Chase, internally and externally.
    -Devin
Bug Zappers Web

One of the major takeaways I took from our class visit to Chase has to do with the relevance and implications of "culture. Our "tour guy/ladies" mentioned how designing for, and understanding user interface in a different culture than the one they constantly deal with -Western one- brings challenges and interesting learning experiences for them. An example was given on how the gesture of "thumbs-up" has a negative meaning in some Asian countries, whereas in the U.S is perfectly fine to implement this visual aid on logos, social media (i.e. Facebook "Like"), advertisement and so on. 
Also, as Devin, I was amazed by the building infrastructure, and the range of services that employees have available for them on site -Two cafeterias, nice coffee shop, shoe repair, dry cleaner, and of course an ATM!  

-Catalina 

Wednesday, October 10, 2012

SITE WIREFRAME #1






Social Media Plan



Due to the nature of our clients' business and the relevance that customers put on having a discrete service –based on our research- certain social media platforms can be seen as a waste of resources. As a result, if social media is not handle consciously  it might direct Four Paws to marketing initiatives that are not beneficial. 
Following, it is our analysis and recommendations of the most relevant social media platforms, and how our client should approach these online tools in order to create a positive impact for their business. 

YouTube
  • Relevant
  • Ability to communicate the purpose of their service
  • Information and educational tool
  • Show Marley getting a job done! 
  • Connects our client to similar businesses, by showing related videos. Useful for benchmarking purposes. 
  • Potential of getting customer feedback (Reviews) 

Facebook
  • Not Relevant
  • Not good for discretion
  • Requires contant updates 

Twitter
  • Not Relevant
  • Who will follow Four Paws? 
  • Updates - may be tedious and time consuming considering the theme of the business.

LinkedIn
  • Relevant
  • Show Kelly and Annie as professionals that can be trusted
  • Networking that could benefit Four Paws



Wednesday, October 3, 2012

After presentation-Common themes


  • Pricing too broad ...but can this push customers away? 
  • Lack of visual aids that communicates the company service 
  • Too much info/images about Marley
  • Simple and easy to navigate site 
Things to focus on :
  • Importance of being a women own business
  • Image of an educational, caring, discrete service

Progress Presentation