Research Plan

Objective:  To conduct a research analysis and use the information gather to create a usable plan for increased traffic and discovery of the Four Paws Detection Service Website.

Primary Research: For our initial research, our group plans to conduct an online survey. We plan to have 30-50 participants taking the survey, and we will use these finding to create three personas that will categorize and organize the survey findings. The survey is expected to find out the following:

• ·         Demographic Info
• ·         Knowledge
• ·         Behavior
• ·         Desire/Wants/Needs
• ·         Motivations

Process: It will be a three-step process, as follows:

• ·         Discuss and create questions for the survey using surveymonkey.com
• ·         Allow at least 50 people to respond to the survey.
• ·         Analyze and discuss as a group the survey findings in order to create the best possible solutions for Four Paws Detection Website.

Survey Participants: The online survey will be given out as a link. The link will go on Facebook and Twitter. This method adds some randomness to our sample, removing bias of us picking people. We are targeting anyone who could be at risk for having bed bugs in their home (which could be anyone.) Social networks will allow us to achieve this.  

Link to survey:
http://www.surveymonkey.com/s/F8QPWWF