Social Media Plan

Due to the nature of our clients' business and the relevance that customers put on having a discrete service –based on our research- certain social media platforms can be seen as a waste of resources. As a result, if social media is not handle consciously  it might direct Four Paws to marketing initiatives that are not beneficial. 

Following, it is our analysis and recommendations of the most relevant social media platforms, and how our client should approach these online tools in order to create a positive impact for their business. 

YouTube

• Relevant
• Ability to communicate the purpose of their service
• Information and educational tool
• Show Marley getting a job done! 
• Connects our client to similar businesses, by showing related videos. Useful for benchmarking purposes. 
• Potential of getting customer feedback (Reviews) 

Facebook

• Not Relevant
• Not good for discretion
• Requires contant updates 

Twitter

• Not Relevant
• Who will follow Four Paws? 
• Updates - may be tedious and time consuming considering the theme of the business.

LinkedIn

• Relevant
• Show Kelly and Annie as professionals that can be trusted
• Networking that could benefit Four Paws