SITE WIREFRAME #1

Social Media Plan

Due to the nature of our clients' business and the relevance that customers put on having a discrete service –based on our research- certain social media platforms can be seen as a waste of resources. As a result, if social media is not handle consciously  it might direct Four Paws to marketing initiatives that are not beneficial. 

Following, it is our analysis and recommendations of the most relevant social media platforms, and how our client should approach these online tools in order to create a positive impact for their business. 

YouTube

• Relevant
• Ability to communicate the purpose of their service
• Information and educational tool
• Show Marley getting a job done! 
• Connects our client to similar businesses, by showing related videos. Useful for benchmarking purposes. 
• Potential of getting customer feedback (Reviews) 

Facebook

• Not Relevant
• Not good for discretion
• Requires contant updates 

Twitter

• Not Relevant
• Who will follow Four Paws? 
• Updates - may be tedious and time consuming considering the theme of the business.

LinkedIn

• Relevant
• Show Kelly and Annie as professionals that can be trusted
• Networking that could benefit Four Paws

After presentation-Common themes

• Pricing too broad ...but can this push customers away? 
• Lack of visual aids that communicates the company service 
• Too much info/images about Marley
• Simple and easy to navigate site 

Things to focus on :

• Importance of being a women own business
• Image of an educational, caring, discrete service

Progress Presentation

User Experience Activities & Research

"Card Sorting", is a technique that is use as an input to the structure of a website or a product. For this class, our group wrote down the titles of the navigation tabs that we thought made sense and were appropriate for the user and also for our client (4Paws K9 Detection). Then, our "stack" of cards was given to a different group who re-arrange them as they thought the content should look like.
Our initial site structure was not significantly change by the other groups, however we got useful feedback, which will aid us  in creating our client's website prototype.

Image #1 shows the order that we picked. Then, image #2 shows the order that our classmates thought as adequate. Lastly, #3  belongs to a card sorting activity involving an outsider (Catalina's roommate).

1.

Bug Zapper's original website structure 

                                          2. 

We received feedback in regards to our "Benefits" navigation button.

                                                           3.  Classroom "outsider" outcome 

Angie (card sorting participant), chose to have seven navigation tabs.

She was somewhat confused with our "Marley info" & "Bed Bug Fear" titles. 

We will be discussing how to display this information in a more user-friendly

way. 

Website and Mobile Charter

Business Goals
Number one choice for bed bug detection; Top of Google list
Reach a wider audience
Make money

Web site Goals
Grab attention, deliver information
Consider other services
Easy to navigate to answer questions

Mobile Goals

For consumers to be able to use it

Look as close as possible to the normal website

Strip website to most important and frequent information

Web site Users Tasks- Things they want to accomplish
Basic Information - Contact Info
Services
What is the cost? Why would people pay this much? What's the value? How available?
Scheduling an Appointment

Mobile User Task Mobile- Things they want to accomplish

Scheduling

Basic Information

Questions/Facts

Services

Web site Differentiators/Opportunities
Prevent folks from going to many places; cost comparisons

Mobile Differenctiators/Opportunities

On-the-Go type of service; Convenient

Audience/Behavior

·         Residents

o   All ages - over 18-75
Women - Mothers - People with resposibility
Some Men
Go once compare and then come back

·         Business

o   Off campus Landlords
Office Managers
Potentially Hotels
Call Centers
Airports

Research Plan

Objective:  To conduct a research analysis and use the information gather to create a usable plan for increased traffic and discovery of the Four Paws Detection Service Website.

Primary Research: For our initial research, our group plans to conduct an online survey. We plan to have 30-50 participants taking the survey, and we will use these finding to create three personas that will categorize and organize the survey findings. The survey is expected to find out the following:

• ·         Demographic Info
• ·         Knowledge
• ·         Behavior
• ·         Desire/Wants/Needs
• ·         Motivations

Process: It will be a three-step process, as follows:

• ·         Discuss and create questions for the survey using surveymonkey.com
• ·         Allow at least 50 people to respond to the survey.
• ·         Analyze and discuss as a group the survey findings in order to create the best possible solutions for Four Paws Detection Website.

Survey Participants: The online survey will be given out as a link. The link will go on Facebook and Twitter. This method adds some randomness to our sample, removing bias of us picking people. We are targeting anyone who could be at risk for having bed bugs in their home (which could be anyone.) Social networks will allow us to achieve this.  

Link to survey:
http://www.surveymonkey.com/s/F8QPWWF