Website and Mobile Charter

Business Goals
Number one choice for bed bug detection; Top of Google list
Reach a wider audience
Make money

Web site Goals
Grab attention, deliver information
Consider other services
Easy to navigate to answer questions

Mobile Goals

For consumers to be able to use it

Look as close as possible to the normal website

Strip website to most important and frequent information

Web site Users Tasks- Things they want to accomplish
Basic Information - Contact Info
Services
What is the cost? Why would people pay this much? What's the value? How available?
Scheduling an Appointment

Mobile User Task Mobile- Things they want to accomplish

Scheduling

Basic Information

Questions/Facts

Services

Web site Differentiators/Opportunities
Prevent folks from going to many places; cost comparisons

Mobile Differenctiators/Opportunities

On-the-Go type of service; Convenient

Audience/Behavior

·         Residents

o   All ages - over 18-75
Women - Mothers - People with resposibility
Some Men
Go once compare and then come back

·         Business

o   Off campus Landlords
Office Managers
Potentially Hotels
Call Centers
Airports